AN agricultural expert is predicting a surge in rural tourism ventures across Yorkshire and The Humber if farmers continue to embrace diversified business opportunities.
Latest figures reveal farmers across the region received more than a third (39 per cent) of their income from diversified business activities in 2020.
Total income for the region’s farmers fell by £206 million last year to £246 million, according to the Department for Environment, Food and Rural Affairs, with £96 million coming from diversified business activities.
He said: “As farmers face burgeoning financial challenges and a period of unprecedented industry change, many will be planning now to protect their financial futures over the next 12 months.
“To help them achieve this, a range of new business activities are likely to be embarked upon, from the hosting of experience days to putting non-productive land to revenue-generating use with the introduction of glamping pods, tent pitches, shepherd huts or yurts.
“The vast untapped business opportunities for the sector are clear.”