The Friends of Usambara

Tanzania Usambara Society

The Friends of Usambara cultural tourism enterprise (FoU-CTE) is an affiliate venture of the Friends of Usambara Society (FoU) registered as a non–governmental organization on May 22, 1997. Currently FoU-CTE acts in response to Tanzania tourists board (TTB) under Tanzania cultural Tourism Enterprise (CTE) with a registration certificate numbered CTP/REG.046. The overall goal of FoU-CTE and Friends of Usambara Society (FoU) has been to develop, promote and operate tourism through walking tours in the Usambara Mountains.

Mission

Mobilize and empower the local community in seizing available untapped opportunities, maintaining health environment and promoting environmental related rights.

FoU-CTE Codes of Conduct and Ethics.

Our main asset is positive reputation. We are dedicated to fully comply with the laws, rules, and ethical principles that govern us. Our continued success depends on unswerving adherence to this standard.

  1. We take great pride in the professional quality of our work. We have an uncompromising determination to achieve excellence in everything we undertake. Though we may be involved in a wide variety of projects we would, if it came to a choice,
  2. We stress creativity and imagination in everything we do. While recognizing that the old way may still be the best way, we constantly strive to find a better solution to a client’s problems.
  3. We make an extraordinary effort to identify and recruit the very best person for every job. In an ethics-driven business we know that without the best people, we cannot do the most meaningful work.
  4. We offer our people the opportunity to move ahead more rapidly than is possible at most other places. The FoU-CTE is a stepping stone to leading careers at the world’s largest organizations and
  5. We stress teamwork in everything we do. While individual creativity is always encouraged, we have found that team effort often produces the best results.
  6. The dedication of our people to the Usambara Mountains and the intense effort they give their jobs are greater than one finds in most other organizations. We think this is an important part of our success.
  7. We constantly strive to anticipate the rapidly changing needs of our beneficiaries and to develop new projects to meet those needs. We know the world does not stand still and complacency kills!

Friends of Usambara Objectives

  • To guide the process of tourism development in the Usambara mountains for the benefit of the local people
  • To promote usambara area as a tourist destination
  • To improve livelihoods in rural communities through the sustainable use of forests and forest products, especially through the cultivation and use of traditional foods and medicines to improve food security, nutrition, and health
  • Advocacy and promotion of public awareness of local environmental and socio-economic issues created by deforestation and unsustainable agriculture and the potential of trees to rehabilitate degraded land, generate livelihood benefits and combat climate change
  • To inculcate the Culture of conserving environment through various mechanisms
  • To conduct research on various related issues on tourism and environment and take relevant actions thereafter
  • To promote Entrepreneurship among the communities relevant to tourism and environment conservation
  • To do any other relevant activity as per above objectives
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The Friends of Usambara